2024 Elections: Voters prioritize honesty and character - Afrobarometer survey reveals
The survey indicates that 90% of respondents consider a candidate's honesty as a crucial factor
In the lead-up to Ghana's December 2024 general elections, a recent Afrobarometer survey conducted by the Ghana Center for Democratic Development highlights that voters are placing significant importance on candidates' honesty, character, and campaign promises.
Read full articleThe survey indicates that 90% of respondents consider a candidate's honesty as a crucial factor in their voting decision, while 88% emphasize the importance of character. Campaign promises also play a role, influencing 59% of voters.
The survey reveals a strong inclination among Ghanaians to vote for both presidential and parliamentary candidates from the same political party, with 58% expressing this preference.
In contrast, only 15% indicated they might vote for candidates from different parties, while a mere 6% are considering independent candidates. This trend suggests a desire for party alignment in voters’ choices, emphasizing a cohesive political strategy.
Despite concerns regarding political violence, the majority of Ghanaians reported feeling secure during the last election campaign. Over 85% expressed little or no fear of political intimidation, reflecting a relatively stable political climate. Only 14% reported concerns about potential violence or intimidation, indicating that Ghanaians largely view the electoral process as safe and legitimate.
Moreover, 81% of respondents affirmed that elections remain the best method for selecting leaders, a sentiment that has consistently exceeded 80% for two decades.
The Afrobarometer survey, which included a nationally representative sample of 2,400 adults, provides valuable insights into the political landscape in Ghana as the country approaches a crucial electoral period, reinforcing the importance of integrity and trust in governance.
