The 28th edition of the National Marketing Performance Awards organised by the Chartered Institute of Marketing, Ghana will be held on 23rd of September 2017 as the planning Committee wraps up its duties for the occasion.
Chairman of the committee and Vice President of the Institute, Daniel Kasser Tee in his address at the launch in Accra said the scheme has become a standard for individuals and corporate organisations to assess their performances which eventually encourages the Institute to keep the stakes as high and relevant as possible.
"We are also committed to doing our best, in keeping the awards process simply transparent and fair to our key stakeholders. It is this level of commitment that has guided us, as a responsive institution, to constantly introduce new and progressive ideas, all aimed at adding new things to our processes as well as new award categories” he said.
Mr. Kasser Tee indicated that some categories have been added to this year’s event including the Telecommunications Company of the Year (Allied and Support Services). According to him, this will cater for a large number of support services companies that are relevant to the success of that sector.
"We shall continue to make such inputs and reviews in order to always bring life and excitement to the CIMG awards since this is the surest way to keeping our awards relevant at all times," he noted.
Also, the non-bank financial institution award now has three categories which include Finance Company of the Year, Savings and Loans Company of the Year and Micro-finance Company of the Year.
The Institute, according to Mr. Kasser, is ready to support other award organisers in order to make award standards in Ghana "quality depended".
The Awards will be under 6 main categories which are the CIMG Hall of Fame, Personalities, Media, Business, Product and Not-for-Profit Organisations. There is also the President’s Special award.
Find the list of Specific awards below:
CIMG Hall of Fame
Motor Firm of the Year
Retail Outlet of the Year
Insurance Company of the Year - General
Personalities
Marketing Man of the Year
Marketing Woman of the Year
Marketing Practitioner of the Year
Marketing Student of the Year
Media
Outdoor Advert of the Year
Print Advert of the Year
TV Advert of the Year
Radio Advert of the Year
TV Programme of the Year
Radio Programme of the Year
Brand Activation Programme of the Year
Business
Insurance Company of the Year – General
Insurance Company of the Year – Life
Hospitability Facility of the Year (hotels)
Hospitality Facility of the Year (Allied & Support Services)
Manufacturing Company of the Year
Petroleum Company of the Year
Media Organisation of the Year
Motor Firm of the Year
Bank of the Year
Rural Bank of the Year
Finance Company of the Year
Savings and Loans Company of the Year
Micro-Finance Company of the Year
Agro-Based Company of the Year
Indigenous Catering Facility of the Year
Internet Service Provider of the Year
Telecommunications Company of the Year
Telecommunications Company of the Year (Allied and Support Services)
Marketing-Oriented Company of the Year
Airline of the Year (International)
Airline of the Year (Domestic)
E-Commerce Organisation of the Year
Retail outlet of the Year
Product
Product of the Year
Emerging Brand of the Year
Not-for-Profit Organisation
There is an award for the Not-for-Profit Organisations of the year
