According to a survey by Geopoll, Kenya has the largest sports betting population in Africa, with 82.81% of respondents agreeing to bet, followed by South Africa (73.94%) and Ghana (73.03%).
The African sports betting market, fueled by increased internet adoption, is projected to reach $1.85 billion by 2024, with a 6.28% annual growth rate through 2028.
Football is the most popular betting sport, attracting over 76.53% of bettors.
Despite its economic contributions, concerns over youth gambling and exploitation have prompted calls for regulatory measures to ensure safer betting practices across the continent.
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