Expanding business into emerging markets: How gambling companies are tapping into the potential of Asia, Africa, and Latin America
Expanding business into emerging markets
The global online gambling and betting industry, valued at $85.62 billion in 2023, is projected to grow to $133.59 billion by 2029.
While established markets in the U.S., U.K., and Canada lead in user penetration, companies are expanding into Asia, Africa, and Latin America due to their younger, tech-savvy populations, increasing mobile use, and evolving regulatory landscapes.
Asia offers high growth potential with large, mobile-connected audiences, while Africa’s reliance on mobile payments fosters accessible gambling.
Latin America benefits from clear regulations and rising cryptocurrency use. Companies succeed by adapting to local needs, offering mobile-friendly and region-specific features, and partnering with regulatory bodies to address compliance.
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