Robert van Breukelen, CEO of Itemate Solutions
Itemate Solutions to provide African telecommunications companies with a mobile storefront solution.
MellowVans’ electric three-wheel vehicles, known for their low maintenance, cost efficiency, and rugged design suited to African roads, are now equipped with a point-of-sale platform by Itemate, allowing telco agents to offer customer service, register SIM cards, and sell airtime on the go.
This initiative follows a successful pilot with Telkom and offers telcos a sustainable, cost-effective way to comply with stricter customer registration regulations across Africa while extending reach to underserved areas. Talks are underway with telcos in other African nations to expand this model.
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