Nearly half of customers still prefer traditional banking – Report

According to the 2024 PwC Ghana Banking Survey Report, 47% of banking customers still prefer traditional methods, while 53% favor digital banking.

Bank mobile apps are the most popular digital channel, preferred by 64% of respondents.

Customers value short wait times in branches, with 64% considering it essential to their banking experience.

WhatsApp is the preferred social media platform for customer interactions, used by 42% of bank customers.

The survey highlights the importance of balancing traditional and digital banking services to meet customer needs.

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