Professor Kobby Mensah, Lecturer at University of Ghana Business School
Sandvik Mining and Construction Ghana Limited organized a training session on Marketing and Communication for its management team, facilitated by Professor Kobby Mensah from the University of Ghana Business School.
The session focused on developing a future marketing communication strategy for Sandvik's Sales Area West Africa (SAWA), emphasizing brand journalism and aligning corporate activities with the brand’s mission.
Participants explored the use of traditional and modern media tools, engaging in practical simulations of innovative strategies. The managers expressed enthusiasm about the insights gained and demonstrated a commitment to implementing these strategies within the company.
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