Photo to illustrate the story
A newly formulated Coca-Cola zero sugar has been launched in Accra, Ghana on Friday, March 18, 2022.
According to the Franchise Marketing Director of Coca-Cola West Islands and Middle Africa, Arnaud N’Guessan, his company is poised to meet the health needs and preferences of consumers, hence, the introduction of Coca-Cola zero sugar.
He stated that the introduction of this new product was in line with the comprehensive actions taken by the company to evolve its recipes and reduce the amount of sugar in its soft drinks.
This new addition; Coca-Cola zero sugar offers consumers a choice of both no calories and sugar in their drinks. It also comes in smaller pack sizes.
Speaking at the launch in Accra on Friday, Mr. Arnaud N’Guessan said, “As we launch this new formulation, being the first market in West Africa outside of Nigeria.
It is an occasion for us to celebrate with you, our key stakeholders, the beginning of a campaign that intends to invite everyone to discover the new and exciting Coca-Cola Zero Sugar we have just introduced onto the Ghanaian market. Not only for this reason, more importantly, our business success has also been possible because of the support we continuously enjoy from you and our consumers.”
“Today’s consumer is more enlightened and aware due to advances in technology. This has also changed how companies interact and communicate with their customers. The introduction of Coca-Cola Zero Sugar is in line with more comprehensive actions the company is undertaking to evolve our recipes, help reduce sugar in its soft drink portfolio and offer consumers a choice of low and no-sugar drinks, including smaller pack sizes,” he added.
The Coca-Cola zero sugar has a streamlined design that celebrates the iconic logo [hug logo] and a distinctive sugar-free mention on the packaging.
The products are available in all retail outlets, including supermarkets, grocery stores, hotels, restaurants, and the store near you.
Speaking at the same event, the Managing Director for ECCC, West African Countries Business Unit, Felix Gomis said eliminating sugar from this recipe now makes it possible for persons who prefer a non-sugar option to now go all out to enjoy their delicious and refreshing original Coca-Cola taste.
Throwing more light on the product, he stated that in 2005, the Coca-Cola company introduced Coke Light as a non-sugar option to Coca-Cola Classic in Ghana, particularly for persons who wanted to enjoy their refreshing Coca-Cola beverage but without sugar.
Coca-Cola zero sugar was then introduced in 2017 as a non-sugar option and has now been reformulated by optimizing its flavors.
Coca-Cola company’s pursuit to make Coca-Cola zero sugar more delicious and refreshing informed its decision to embark on rigorous research to improve on its taste, thus bridging the taste gap between Coca-Cola Classic which contains sugar and the non-sugar variant, Coca-Cola zero sugar.
The Coca-Cola zero sugar, he highlighted was an improvement of the 2017 formula.
