Professor Abbie Griffin, University of Utah
Ensign Global College, in collaboration with the Center for Business, Health, and Prosperity at the University of Utah, is offering an executive education experience in developing customer segments and profit maximization on June 14, 2022, at the Ensign Global Campus in Kpong.
This one-day course will provide processes for understanding the details of customer problems a new product needs to solve, deciding which customers to target to maximize profitability, developing customer segments, determining what additional tasks must be undertaken for success, depending on the source of the idea, and understanding the different ways in which product development projects arise.
Tuition for the course is Gh¢1000, which includes a welcome dinner and reception the night before as well as breakfast and lunch the day of the course.
At the conclusion of the course, participants will receive a certificate of completion endorsed by the collaborating top institutions.
The course will be taught by Professor Abbie Griffin from the University of Utah.
Abbie Griffin holds the Royal L. Garff Presidential Chair in Marketing at the David Eccles School of Business and is the Associate Dean of Business Innovation for the School of Medicine.
She teaches the undergraduate Marketing Strategy Capstone course in the Business School and is responsible for marshaling all of the business resources necessary to help the University's medical innovators commercialize their inventions, teaching in both the Bench to Bedside and NSFI Corps Programs.
Professor Griffin’s research investigates means for measuring and improving the processes of innovation, new product development and technology management. Her paper, “Voice of the Customer,” (with John Hauser, Marketing Science) won both the John D.C. Little Best Paper Award and the Frank M. Bass Dissertation Paper Award.
Stephen Alder, Ph.D, President of Ensign Global College says, “We are pleased to welcome Professor Griffin as she continues the growing tradition at Ensign Global College of having world-renowned scholars and experts provide excellent executive education programs. Professor Griffin is sought after by leading industries globally to guide them in their marketing work, especially regarding understanding the voice of their customers. All those who participate will find new ways to engage high value customers regardless of the market or industry in which they operate.”
This will be the third in a series of executive education courses organized by the Ensign Global College and the David Eccles School of Business at the University of Utah.
For more information on the course and to register, visit https://ensign.edu.gh/executive-education/ Course space is limited.
About Ensign Global College
Ensign Global College is an accredited, world-class, private, not-for-profit academic institution of higher education located in Kpong, Ghana.
Founded and supported by Lynette and Robert Gay, the institution follows their vision to have globally-orientated higher education in an emerging market setting to increase the direct benefits of education and scholarship where it is most needed. Ensign Global College currently houses a Master of Public Health degree program, elective training for medical students, and a growing research and engaged-service portfolio. Our learners are prepared to be leaders, innovators, and highly skilled professionals.
For more information visit: https://www.ensign.edu.gh/ or contact us at +233 245 762 229 or [email protected]
About the Center for Business, Health and Prosperity
The Center for Business, Health, and Prosperity has been established to promote societal prosperity by integrating value-creating innovation and entrepreneurship with improved health. The Center leverages established programs at the Salt Lake City campus of the University of Utah, with a focus on business development (including entrepreneurship, innovation, and finance) and health innovation.
The Center also makes use of unique opportunities that exist through the growing University of Utah West Africa Programs, and collaboration with Ensign Global College in Kpong, Ghana, to established mission-aligned programming in one of the most vibrant emerging markets in the world. Exploration of how to engage resources at the Asia Campus is also underway, in collaboration with the Office for Global Engagement, to establish the Center as a truly global undertaking that makes use of the unique global assets of the University of Utah.
Learn more at Eccles.link/BHP