Divisional Director, Retail Banking of Fidelity Bank Ghana, Nana Esi Idun-Arkhurst
To boost local transactions and to offer more convenience for its customers, Fidelity Bank Ghana has commenced the issuance of gh-link cards.
The gh-link EMV Card is Ghana’s domestic card payment scheme that was launched in 2012 by the Ghana Interbank Payment & Settlement System (GhIPSS) Limited.
The card scheme works on the gh-link platform; a system which interconnects all banks and financial institutions in Ghana and enables accredited financial institutions to issue EMV (Europay, Mastercard, and Visa) white label cards that are accepted nationwide across ATM and POS terminals.
The card supports ATM cash withdrawals, ATM PIN changes, ATM balance enquiries and purchase transactions on POS devices and on online platforms. Customers who use the gh-link card are assured of affordability and protection of their transaction data.
Speaking on this initiative, Nana Esi Idun-Arkhurst, Divisional Director, Retail Banking of Fidelity Bank Ghana, stated that Fidelity Bank is devoted to meeting the growing needs of customers.
“The introduction of the gh-link card is a perfect blend of convenience and affordability for our cherished customers. As a bank at the forefront of digitalization in the banking sector, we believe that the issuance of the gh-link card is an opportunity to further expand our digital footprint and promote financial inclusion.”
She encouraged all customers to visit their respective branches to pick up their cards in order to enjoy the unique benefits such as lower recurring monthly or annual fees, improved turnaround times for chargeback and transaction refund requests as well as relatively cheaper transaction fees.
Fidelity’s partnership with GhIPSS to issue gh-link cards forms part of the Bank’s “Together We’re More” brand promise that identifies collaborative efforts as the catalyst to success. The many successes chalked by the bank as a result of the partnership with its customers, stakeholders and the general public is an attestation to the fact that together, we can achieve more.
About Fidelity Bank Ghana
In a little over a decade, Fidelity Bank Ghana has grown from a discount house to a Tier-1 Bank and is now the largest privately-owned Ghanaian Bank in Ghana. The bank currently serves its approximately 2 million customers in 75 branches across Ghana and is a leader in the digital banking space.
The bank has two subsidiaries, Fidelity Asia Bank Limited, which is a wholly owned subsidiary in Malaysia and Fidelity Securities Limited, an asset management firm.
In a short period of time, Fidelity Bank has become a household name in Ghana by adopting a customer-centric culture and delivering consistently on the promise of making a difference in the lives of all stakeholders.