Renowned Ghanaian producer and singer, Hotmix, has emerged as the recipient of the prestigious Brand Equity prize at the maiden edition of the AFCFTA Hackathon Boma edition 2022. The virtual event which took place on July 8, 2022, showcased the immense talent and creativity of African artists and SMEs in promoting the African Continental Free Trade Area (AFCFTA) and the African Union (AU) Africa CDC's efforts to boost intra-African trade.
Hotmix, known for his exceptional music production skills and captivating vocals, captivated the judges and participants with his outstanding jingle that aims to promote made in Africa products. The AFCFTA and AU Africa CDC have recognized the pivotal role of music in influencing consumer behavior and increasing awareness of the benefits of intra-African trade. Hotmix's jingle, titled "Made in Africa," has been selected to spearhead their promotional campaigns across the continent.
The AFCFTA Hackathon Boma edition 2022 brought together talented individuals from diverse backgrounds, including musicians, tech enthusiasts, entrepreneurs, and policymakers, to ideate and develop innovative solutions to promote the AFCFTA's objectives. The event aimed to leverage technology, creativity, and collaboration to showcase the potential of intra-African trade and foster economic growth across the continent.
Hotmix's winning jingle encompasses a catchy melody, dynamic beats, and lyrics that celebrate the ingenuity and quality of African products. The jingle encapsulates the spirit of unity and pride in Africa's rich cultural heritage, highlighting the vast array of goods produced within the continent's borders. By tapping into the power of music, Hotmix's creation aims to capture the hearts and minds of consumers, encouraging them to support and embrace made in Africa products.
Expressing his joy and gratitude, Hotmix stated, "I am honored to have been chosen as the recipient of the Brand Equity prize at the AFCFTA Hackathon Boma edition 2022. Music has always been a powerful tool for communication and change, and I am excited to contribute to promoting intra-African trade through my jingle. I hope this campaign will inspire Africans to appreciate and support the incredible products made within our continent."
The AFCFTA and AU Africa CDC have plans to utilize Hotmix's jingle across various media platforms, including television, radio, and social media, to amplify the message of unity, economic empowerment, and pride in African products. By leveraging the influence of Hotmix and his music, they aim to reach a wide audience and instigate a shift in consumer behavior towards embracing African-made goods.
The event marks a significant milestone in the continent's journey towards economic integration and growth. The event has demonstrated the immense talent and potential that resides within Africa, particularly in the realm of music and creative arts. As the AFCFTA continues to foster partnerships and collaboration among African nations, initiatives like the Hackathon serve as catalysts for innovation and progress.
Hotmix's success at the AFCFTA Hackathon Boma edition 2022 not only acknowledges his exceptional talent but also showcases the power of art in driving social and economic change. His jingle will undoubtedly resonate with Africans across the continent, inspiring them to embrace and support made in Africa products, ultimately leading to a prosperous and self-sufficient Africa.