Republic Distilleries, owned by Kofi and Raja Owusu-Ansah in Accra, Ghana, is introducing Akpeteshie, a once banned liquor, to the global distillery market.
Akpeteshie, Ghana’s indigenous alcoholic spirit, is distilled from sugar cane juice and is expected to disrupt the $1.4 trillion international liquor market, which is projected to grow 10.3% until 2028.
The African distillery market has been steadily growing due to increasing demand for traditional alcoholic beverages, changing consumer preferences, and expanding export opportunities. Consumer expenditure on the continent hit $1.4 trillion in 2015, and it is expected to reach $2.5 trillion by 2030.
The brothers behind Republic Distilleries are hoping to replicate the success of Brazil’s Cachaça, also a distillate of sugar cane, which is expected to hit about $485.8 billion in 2028. West Africa’s alcoholic beverages market reached a value of $11.7 billion in 2021, and it is projected to reach $6.8 billion by 2027.
According to Euromonitor International, the total volume of alcoholic beverages in Africa was estimated to be around 21.2 billion liters in 2019, with a retail value of approximately $65.2 billion. Akpeteshie has the opportunity to become a formidable competitor in the global liquor market as Africa is one of the fastest-growing consumer markets in the world. Ghana’s Akpeteshie has the potential to become as big as Mexico’s tequila market valued at $10.4 billion in 2022 and projected to grow to $15.5 billion by 2029.
Republic Distilleries hopes to preserve Ghana’s cultural identity and promote its unique traditional alcoholic beverages in domestic and international markets. Akpeteshie has always been associated with Ghana’s traditional festivals, weddings, funerals, and parties.
The liquor was originally banned by British colonial authorities in the 1930s, but it was legalized in 1962, five years after Ghana’s independence from the British Empire.
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