MTN, the telecommunications giant, has announced the suspension of its Data Zone bundle from Wednesday, April 5, 2023.
In a statement issued on April 12, the company apologized for limiting communication on the matter to service activation channels. The suspension of the innovative Data Zone bundle was attributed to a review of the bundle offer in line with the Significant Market Power (SMP) directives applied to MTN Ghana in June 2020. The SMP directives require MTN Ghana not to be the lowest-priced on any offer in the industry.
The company is currently engaging and collaborating with the regulator to seek alignment on a revised DataZone bundle to be reinstated as soon as possible.
The Data Zone bundle is an innovation by MTN Ghana that provides customers with a 1-day validity bundle at discounted rates at the point of purchase through the Short Code 135. MTN Ghana assured its customers that it would continue to roll out innovative and affordable products and services for their benefit.