Blog

News

Entertainment

Sports

Business

Africa

TV

Country

Webbers

Lifestyle

SIL

This blog is managed by the content creator and not GhanaWeb, its affiliates, or employees. Advertising on this blog requires a minimum of GH₵50 a week. Contact the blog owner with any queries.

Meet the Ghanaian designer behind Rihanna's British Vogue shoot, Edward Enninful

Sun, 19 Feb 2023 Source: Club Mate

Rihanna has taken the world by storm in the last few days.

The Barbadian beauty gave a spectacular performance at the Super Bowl halftime show while pregnant. She revealed after the game that she and her partner A$AP Rocky are expecting their second child.

Bad girl RiRi wasn't done yet, as a few days later British Vogue unveiled her as their cover model for the month of March.

In a stunning photoshoot, Rihanna, A$AP Rocky and her first child posed for the magazine.

Rihanna wrote: “My son so fine! Idc idc idc! How crazy both of my babies were in these photos and mommy had no clue Thank you so much Edward Enninful and Inez and Vinoodh for celebrating us as a family!”

Edward Enninful: Who is he?

The editor-in-chief of British Vogue and European editorial director of Condé Nast is Edward Enninful.

Enninful, the fifth child of Major Crosby Enninful of the Ghana army, was born in Ghana.

His family moved to the UK after the overthrow of General IK Acheampong and settled in Ladbroke Grove, London.

Enninful learned to appreciate fashion from watching his seamstress mother create colourful patterns for the clothes she made for her friends.

On 1 August 2017, the British-Ghanaian became editor-in-chief of British Vogue. In just over two years as editor-in-chief of the prestigious publication, he has helped create a new vision for fashion journalism not only in the UK, but around the world.

Enninful said his goal for British Vogue is "about inclusivity. It's not just about the colour of your skin, it's about the diversity of your viewpoints.

His mastery of the digital space and desire to expand the famous magazine into previously ignored territories has helped it connect with new, younger audiences on social media, video and online.

Print readership has increased by 1.1 per cent since 2017, while digital traffic to the publication grew by 7.8 per cent in 2018 to 14.8 million unique monthly visitors.

Source: Club Mate