Reputation and dependability are two crucial factors that can make or ruin an artist's career in the showbiz industry.
Recently, renowned music producer Fred Kyei Mensah, also known as Fredyma, cautioned popular singer Mohammed Ismail Sherif Kwaku Frimpong, also known as Black Sherif, against attracting negative attention due to unreliability.
In a Facebook post, the producer lamented the 'Kweku The Traveller' singer's recent detention at Kotoka International Airport (KIA).
Also see: Black Sheriff breaks his silence following an alleged arrest.
According to Fredyma, it was premature for the incumbent VGMA Artiste of the Year to have such negative press regarding his unreliability when hired.
Black Sherif was apprehended upon his arrival at KIA after Cruise People Limited (Your Cruise People) filed a complaint against him.
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