Nigeria bans use of foreign models and voiceovers for local adverts

The move is said to be in line with protecting local talent and boosting the economy.

The Ministry of Information posted the announcement on Twitter, stating that the ban comes into effect in October.

The ban does not apply to "ongoing" advertising campaigns that have already been rolled out.

Ban on the use of Foreign Models and Voice-Over Artists on the Nigerian Advertising Medium/Media pic.twitter.com/5pICTqOUt1

— Fed Min of Info & Cu (@FMICNigeria) August 23, 2022