Rihanna to launch her beauty product line in Ghana, seven other African countries
Rihanna
Barbadian music star and fashion icon, Rihanna, has announced the arrival of her body care range of products on the African continent.
Read full articleThe artiste cum businesswoman posted on Twitter (May 10) that the Fenty Beauty and Fenty Skin range of products will be dropping in Africa on May 27th.
Ghana was one of eight African countries that she mentioned in her announcement which attracted massive reactions from across the continent.
Her tweet was composed of four portraits in which she is wearing a white dress with matching head gear.
The caption read: "i’ve been waiting for this moment!! @fentybeauty & @fentyskin are finally dropping in AFRICA!!!
"Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, Zimbabwe...we comin at ya May 27th and that’s just the beginning!!! #FentyAfrica."
See Rihanna's tweet below:
The Fenty Beauty range hit the global makeup ecosystem when it was launched in September 2017, and has since gone on to produce multiple variants.
Fenty Beauty became one of the first makeup brands to offer over 40 (now 50) foundation shades. Makeup brands have notoriously failed to cater to Black and brown communities, and Fenty came around to show them how it's done, Okay Africa wrote in its review of the product.
It added that, the company sits under luxury French corporation LVMH, and said company gave Fenty global distribution through multinational retailers Sephora. Sephora products were not easily accessible to African clientele — until now.
