Sarkodie
Ghanaian rap star Sarkodie's recent standout performance on the Hennessy South Africa Cypher not only showcased his lyrical prowess but also highlighted his criticism of record labels exploiting African artists.
Delivering in English with touches of Twi, Sarkodie criticized labels for unfair contracts that strip artists of their freedom and earnings.
He emphasized independence over signing restrictive deals, calling out labels for deceptive practices and bureaucratic hurdles.
His stance sparked discussions on artist rights and industry reforms, resonating with fellow musicians wary of signing away their creative control and earnings to labels.
Sarkodie's bold critique earned widespread acclaim for initiating a crucial industry dialogue.
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