George Quaye, President of the Arts and Tourism Writers Association of Ghana, criticized the Food and Drugs Authority (FDA) for issuing a directive against celebrities endorsing alcoholic beverages without consulting stakeholders in the creative industry.
Quaye described the move as prejudicial towards celebrities and highlighted a lack of engagement from the FDA with the entertainment sector.
He expressed willingness to engage further with the FDA on the matter.
The FDA's guideline, citing concerns over underage drinking influenced by celebrity endorsements, was recently upheld by the Supreme Court despite a legal challenge arguing it violated constitutional rights against discrimination.
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